1. Executive Summary
     •  History and current business status
           -  Name and Place of Business/ names of key executives/ types of products/brand (if any)
           -  Major client groups/market share/important competitors/competitive capabilities
           -  Business status (funds-loans) and current  business performance
     •  Business opportunities and project management history  
           -  History of projects / project objectives  (branch expansion/ setting up  new business/ business expansion or upgrade)
           -  Investment in project and source of funds
     •  Objective of business plan ( loan request, looking for a joint venture partner or business expansion or upgrade)
     •  Project Management Strategies
     •  Management/ procurement and inventory controls/ marketing and finance
     •  Returns on investment
           -  Pay–back Period
           -  Break-even Point
           -  Net Present Value (NPV)
           -  Internal Rate of Return (IRR)

2. Project Background
     •  History and background of project
           -  Concept
           -  Founder
           -  Year established
           -  Registered capital/ paid-in capital Business growth (including capital increases, business expansion and investments,
              new executives)
           -  Important milestones (if any)

     •  List of partners or shareholders and share ownership
     •  Background of partners or shareholders
     •  Summary of business performance ( previous 3 years)
     •  For new projects: please clearly identify key dates (create a table from time business established until date operations commenced)

3. Industry Analysis
     •  Overall industry outlook
     •  Industry growth trends
     •  Industrial enterprise standards (including standard certificates: ISO, QS, GMP, H A CCP) as well as other benchmarks which are
         important in the industry
     •  State support policies (if any)

4. SWOT Analysis
     •  Business strengths: factors providing competitive advantage against the competition
     •  Business weaknesses: competitive disadvantages
     •  Business opportunities : external factors that support business growth in the future
     •  Business threats:  external factors that may affect company’s growth potential

5. Vision, Mission & Goals
     •  Based on current knowledge where does the business want to be in the future. .
     •  Mission is the work required to achieve the company’s vision
     •  Goals – short-term (1 year), medium-term (3-5 years) and long-term (5 years and over).  Goals during each period must tie in with each
         successive period.

6. Strategic Plan
     •  Corporate Level Strategy  - determine how a company is to achieve its overall business objectives  
     •  Growth Strategy 
           -  Investing in new businesses that support the existing business - forward –backward integration
           -  Diversification – reduce concentration risk
           -  Alliance strategies - increase existing business without capital investment  
     •  Stability strategy  - no investment during this period  - focusing on strengthening existing operations
     •  Retrenchment strategy
           -  Selling business units.
           -  Restructuring
     •  Business level strategies – using company’s core strength to develop business operations
     •  Cost leadership strategy  - competing with cheaper pricing
     •  Differentiation strategy - creating new value-added products that respond to  consumer needs
     •  Focus strategy – responding to needs of specific client groups - company is able to charge high prices.
     •  Functional level strategies 
           -  Operations management – necessary to execute business strategies
           -  Marketing – outline marketing plans and strategies
           -  Procurement  - indicate how procurement plans are in-line with company’s business strategy
           -  Finance – indicate how financial plans are in-line with business strategy

7. Business Management 
(before and after the operations commence)
     •  Business structure (sole ownership, partnership, limited company, etc.)
     •  Organization structure – key executives
     •  Executive team and principles of operations management
           -  Board of director and executive boards
           -  Management  style (centralization, decentralization)If it is a new business, show management team relationships - existing business
              and new business .
     •  Personnel Plan
     •  Manpower: employee turnover and manpower plan ( recruitment and selection processes)
     •  Personal Development Plan
     •  Auditor and Legal Advisors
     •  Business partners (if have)
     •  Summarize strengths, problems and management  targets  
     •  Summary important management project concerns
     •  Critical management targets 
     •  Budget for management section.

8. Marketing Plan   
(before and after new operations commence)
     •  Market overview
           1.  General market status: outline market environment – three years previous and three years forward – show company’s
                expectations (identify sources for  assumptions)
           2.  Market overall size (identify assumptions)
           3.  Market demand/ number of purchasers in the market
           4.  Total supply in market
     •  Products
           1.  Key selling points
           2.  Product positioning ( market image )
           3.  Product samples/ distribution channels
           4.  Distribution channels and target markets (clearly identify local market or national market)
           5.  Market share
     •  Client Groups
           1.  Target client groups – who are they?
           2.  Current major clients of business – total sales  
           3.  Name major future target market groups (ability to expand client base)
     •  Competition and competitors
           -  Status of competition in the current market
           -  Core competitors/competitors
           -  Market share of  core competitors
           -  Compare strength and weakness between products of company and competitors
           -  Current use trends – will current users change suppliers or use new products .
           -  Potential new market entrants
     •  Marketing strategy
           1.  Product/service
           2.  Pricing strategy
           3.  Distribution strategy
           4.  Marketing Promotion

     •  Summarize marketing strengths, weaknesses and potential target markets
           1.  Summarize marketing strengths
           2.  Summarize key marketing problems
           3.  Projections of  estimated market share  -  strategic plans
           4.  Marketing budget 

9. Technical analysis   
(before and after new business commences)
     •  Procurement  and delivery processes (show flow chart)
     •  Location and map of  shop /warehouse (if any)
           1.  Map showing location of shop/warehouse (if any)
           2.  Diagram of interior: shop /warehouse (if any)
           3.  Storage areas: amount
           4.  Buying or renting facility: financial details – contractual obligations
     •  Equipment 
           1.  Lists of machines and important equipment (financing details if any)
           2.  Age
           3.  Repair and maintenance records
     •  Product cost
           1.  Major suppliers
           2.  Gross profit ratios
           3.  Sales forecasts  
     •  Inventory management and policies
     •  Quality control process - procurement
     •  Summarize product strengths and weaknesses
           1.  Summarize products strengths and weaknesses
           2.  Summarize long-term production strategic plan
           3.  Budget for procurement/ warehouse

10. Financial Plan
     •  Investments (before and after new operations)

•  Investment in new projects

            • Investment Rate of Return Analysis
                  • Pay back Period
                  • Break Even Point
                  • Net Present Value : NPV
                  • Internal Rate of Return - IRR
            • Summarize - strengths, problems, and financial targets
                  • Summarize financial strengths
                  • Summarize critical important financial problem
                  • Financial targets – to achieve strategic goals

11. Project Risk Analysis
      • Success factors – non-success factors
      • Project risks