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FIRST Clients are our first priority.
F=Focus: Focus on strategic SMEs, in accordance with the government policy, and provision of services which are responsive to the different needs of different target groups.
I=Incubation: Business development services, both pre- and post-financing, in the forms of counseling, training and access to knowledge base, to help newly-established and existing enterprises enhance their capabilities, and develop their businesses and markets.
R=Resourcefulness: A constantly learning organization with caring, service-oriented, skilled and knowledgeable personnel, working in conjunction with a network of other service providers to deliver to each client an integrated financial and business development service.
S=Speed: Prompt and efficient service through continuous improvement of work processes, network of service outlets close to clients, and appropriate use of information technology.
T=Transparency: A "white bank" with transparent procedures, verifiable terms and conditions, and a high standard of good corporate governance.
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