University of the Thai Chamber of Commerce Flagship SME has a standard to push sales for SME D Bank. Embrace the knowledge and capital to raise the standard.


University of the Thai Chamber of Commerce Reveals the survey of business standards Helping to enhance the potential of SMEs to actually expand the market, sales, and customers. And open the door to credit Pointing to the dream entrepreneurs entering various certification standards But lack of readiness Especially in terms of knowledge and capital in the SME D Bank, accepting children, announcing their skills, filling in a low interest capital To create standards

Associate Professor Dr. Saowanee Thairungroj, President of the University of the Thai Chamber of Commerce Reveal the survey results “Raising the standard of Thai SMEs business” from 1,200 examples that most view the importance of having various certification marks by 44.31%. Businesses “have” standard certification mark which 66.17% is the basic legal standard and 64.32% Is a provincial standard certification mark

The 58.42% of the sample indicated that the standard certification mark No need for business at all. Because it is a small business And did not want to increase the cost. 41.58% reasoned that it was necessary Most of the 58.90% said it was necessary. And when asked How much is the certification mark for the business? By specifying specific groups with standard markers The sample group reached 99.66%, saying that there are benefits such as being able to expand the market more. More sales goods and services Including the organization having a better image in the eyes of customers Have more access to credit And create added value for products or services, etc., as well as helping businesses to change, such as increased sales Increase profit Increased product / service price Better business liquidity And the number of customers increased, etc.

In the case that if the customer wants a standard certification mark that his business still lacks 23.20% of the respondents said that they will take immediate action to meet the lack of standards. Because they want to create a business image that is trustworthy and acceptable, while 50.38% are still unsure because they must take into account many factors such as cost and availability. At the same time, 26.42% will not take any action at all. Because it is not ready and does not want to increase the cost

Asst. Prof. Dr. Thanawat Phonwichai, Senior Vice President for Academic Affairs and Research And Director of the Center for Economic and Business Forecasting University of the Thai Chamber of Commerce Added to the case of businesses that do not have any standard markers at all. The request / renewal process is complicated. high expense Small businesses are not necessary. Can’t think of asking And do not know the procedure etc.

In addition, 75.24% of those who do not have a standard mark still state that there is no need for the cause. 80.98% say that small businesses are not needed, while 24.76% say they want standard marks such as ISO, Halal and homestay standards. Thai hotels etc.


As needed In order to receive that certification mark Most of the sample group is 24.66% need funding. 20.32% need knowledge 18.10% wants to reduce the cost of requesting / renewing 15.42% want to reduce the request / renewal process 11.70% want to reduce the request / renewal time and 9.8% want to have a notification system before maturity The problems or obstacles related to requesting / renewing the standard mark 3, the first one is 1. lack of knowledge and understanding 2. The location of the business does not meet the criteria and 3. Lack of funds

Most of the 39% believe that they have the potential to access the bank’s credit, while 31.85% within 1 year have a loan requirement. For use in purposes such as developing and designing packaging to meet standards Develop machinery to meet standards Improve the utility system Construction or renovation of shops / buildings And product development etc. The average amount required is 196,012.50 baht

And if receiving a loan from a financial institution in the system The sample group said that the cost increases as the profit increases. 34.10% increase in cost, less than the 34% increase in profit and the cost increases more than the increase of 31.89% 20.68% approval period, 17.84% and currently do not need to improve 12.57%

For things that need help from the government For requesting / renewing the standard certification mark, such as reducing steps to be convenient, fast, reducing evidence or documents Support or reduce costs Approve the standard mark to be comprehensive Or reduce the standard type as far as possible Training and knowledge And standard certification service providers are willing to serve Suggestions and things that need to be received from the Small and Medium Enterprise Development Bank of Thailand (SME) or SME D Bank, including providing knowledge and facilitating both operations and documents. Providing unconditional funding or interest rate cuts And staff providing fast and healthy service.

Mr. Phongchan Samphao Ngoen, Deputy Managing Director Acting Managing Director of SME D Bank said that according to the survey results Indicates that Having a standard certification mark Create benefits for many SMEs Whether it helps to upgrade the business to gain trust, expand the market, increase revenue and increase access to credit more Meanwhile There are also entrepreneurs who want to receive various standards. But still can not With the lack of important factors, knowledge and capital. Therefore, SME Bank as a financial institution for development Will go to help raise the level into the standard Through activities to add skills such as training, seminars, etc.

Then, those who want to fill the capital to use to create standards The bank prepares loans for support through the “Local Economy Loan” program, encouraging entrepreneurs to have funds. To improve the business to the standard With low interest Installment for up to 7 years. Individuals for the first 3 years, only 0.42% per month, year 4-7, interest rate MLR per year. The interest rate will be reduced by another 3 years, only 0.25% per month, year 4-7, interest rate MLR per year.

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